Strategy Built for
Campaign Speed.
Campaign communications doesn’t happen one press release, one social post or one meeting at a time. Everything is connected. We bring strategy, earned media, social communications, narrative development, rapid response and creative execution together as one integrated communications operation.
Local. Statewide. National.
Narrative & Campaign Strategy
Build the story people will remember.
Every campaign has a narrative. We help shape yours. We identify the experiences, accomplishments, issues and ideas that make the candidate distinctive, then build a communications strategy that reinforces that story throughout the race. But strategy isn’t static. We continuously watch the campaign environment, identify emerging opportunities and narratives, and adjust as the race changes.
01
Candidate positioning
02
Campaign narrative development
03
Campaign themes
04
Message development
05
Speechwriting and talking points
06
Announcement strategy
07
Communications planning
08
Day-to-day strategic counsel
09
Narrative monitoring
01
Local media
02
Statewide political media
03
National media
04
Television and radio
05
Print and digital
06
Podcasts
07
Media pitching and placement
08
Press releases and media advisories
09
Candidate profiles and feature stories
10
Interview preparation
11
Breaking-news opportunities
12
Press conferences and media events
Local, Statewide & National Earned Media
Get the story told.
Earned media gives campaigns something advertising can’t buy: third-party credibility. We identify stories worth covering, develop the angle and strategically pitch reporters, producers and outlets at every level. And we don’t stop thinking at the boundaries of the race. When a local story has statewide potential, we push it further. When a statewide issue has national relevance, we build the strategy to take it national.
Rapid Response & Narrative Management
Be ready when the conversation changes.
Campaigns move quickly.
A developing story, reporter inquiry, opponent attack, viral post or unexpected opportunity can change the communications environment in minutes. We assess what’s happening, determine whether a response is necessary, develop the message and identify the smartest channel and messenger.
And sometimes the strongest response isn’t responding at all. Sometimes you answer the story. Sometimes you change the story. Knowing the difference matters.
Policy & Issue Positioning
Turn an idea into a story.
The strongest policy in the world won’t matter if nobody understands it. We work with campaigns to transform policy ideas into clear, compelling communications that voters understand and media want to cover. That can include developing the theme, naming the initiative, simplifying the message, creating the rollout and building the earned and social media strategy around it.
01
Policy messaging
02
Issue positioning
03
Initiative naming and branding
04
Policy rollout strategy
05
Talking points
06
Press materials
07
Media launch strategy
08
Social rollout
09
Ongoing communications opportunities
01
Campaign initiatives
02
Policy rollouts
03
Press conferences
04
Major announcements
05
Coalition launches
06
Community events
07
Calls to action
08
Movement development
09
Media strategy
10
Continued news hooks and amplification
Strategic Moments & Movement Building
Create something worth talking about.
Some campaign moments happen. Others are created. We develop strategic initiatives, announcements, events and calls to action that give campaigns an opportunity to lead the conversation instead of simply participating in it. And when an issue has the potential to become something bigger, we help build the communications strategy to grow it beyond a single news cycle.
Embedded Strategic Counsel
Not another vendor. Part of the communications team.
We’re not waiting for someone to send us the next press release.
We’re working alongside campaign leadership, watching what’s happening, identifying opportunities and helping make communications decisions in real time. A reporter needs an answer. A policy needs a rollout. A social conversation needs attention. An event needs a hook. A story has national potential. Something unexpected just happened.
Strategy creates the narrative. The narrative creates the story. The story creates the moment. The moment creates attention. Attention creates credibility. Credibility creates momentum.
Social Media & Voter Engagement
Turn campaign strategy into a daily conversation.
Social media isn’t simply a content calendar. It’s where voters encounter the candidate, ask questions, react to issues and decide whether the person behind the campaign feels authentic. We help build a distinctive candidate voice and manage the daily conversation around the race. That means planned content and real-time content. Storytelling and rapid response. Amplifying earned media and engaging directly with voters.
01
Social strategy
02
Candidate voice development
03
Daily content
04
Campaign storytelling
05
Real-time content
06
Voter comment engagement
07
Rapid-response content
08
Earned media amplification
09
Event coverage
10
Issue and policy content
01
Strategic appearance planning
02
Community engagement
03
Coalition visibility
04
Stakeholder engagement
05
Local market strategy
06
Event opportunities
07
Media surrounding appearances
08
Content opportunities
09
Candidate visibility planning
Candidate Visibility & Community Engagement
Be where it matters.
Visibility isn’t about putting candidates everywhere. It’s about putting them in the right places with the right people for the right reason. We identify events, communities, organizations and opportunities that strengthen the candidate’s profile and support the larger narrative. Then we look at how those appearances can become media opportunities, social content and additional campaign momentum.
One Strategy. Every Channel.
A media interview shouldn’t exist separately from a policy rollout. A policy rollout shouldn’t exist separately from social. An event shouldn’t end when the candidate leaves the room. And today’s story should help create tomorrow’s opportunity.
We connect the pieces.
Strategy creates the narrative. The narrative creates the story. The story creates the moment. The moment creates attention. Attention creates credibility. Credibility creates momentum.
Ready to Move?
Tell us where your campaign is today and where you want it to go. We’ll talk about where you are, where you want to go and what it will take to get there.